Plugmatic play greatly enhances contracts with CODERE in Spain and Colombia transactions

Pragmatic Play, a content provider leading the Igaming industry, has expanded his partnership with Codere and has entered Colombia and Spain with major operators.

This progress tells you the strengthening of the existing relationships that are currently providing games to Mexico CODERE customers.

After the direct integration was completed, the Spanish and Colombian players were completely awarded "Wolf Gold", the popular "Sweet Bonanza", and the recently released "Fruit Party 2". You will be able to enjoy a slot.

This means the more commercial growth of Pragmatic Play, and mult i-product providers continue to expand the regulated market footprints globally.

According to Bhotesh Maheshwari, Vice President of Plugmatic Play, said: "The relationship with CODERE is strong in Mexico and the main regulations of Spain and Colombia. I am happy to be able to expand to the market further.

"Our products have been very highly evaluated by CODERE customers and are looking forward to the expansion of this partnership.

SARIT ADANIA, CODERE's casino product manager, states: "Pragmatic Play slots have already been enjoyed by Mexican players and can play their content live in two major markets. I'm excited.

"As our partnership grows, this is an important step for us, and we look forward to providing a great game experience to Spain and Mexico customers."

Currently, the Pragmatic Play, which produces up to five new slot titles per month, also distributes live casinos and bingo games as part of a available mult i-product portfolio through a single API.

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Related Topics CODERE Colombia Pragmatic Playsarit Adania Codere Spanish Casino Product Manager

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Asia

Conclude IBIA and Mou to strengthen the fight against AFC and matchfix

Reading time: 2 minutes

The Asian Football Federation (AFC) has signed a fou r-year memorandum with the International Betting Integrity Association (IBIA) today, further clarifying his decision to protect beautiful games in Asia.

In the future, AFC and IBIA will cooperate closely to detect irregular betting patterns and suspicious acts in soccer games throughout Asia. Through its monitoring and alert platforms, IBIA will share rea l-time data on suspicious betting with AFCs and further enhance the AFC's ability to investigate potential match operations quickly.

AFC's Andrew Mercar's Legal Advisor and Legal Director said: "The AFC's vision and mission showed our irregular ambitions to maintain the highest ethics and sports standards. We are doing our best to protect the important creed of fair play and honesty.

"Utilizing a strong cooperation with the world's leading organizations is essential for fighting matchfix, and this MOU with IBIA is the next generation of fans, players, and all important stakeholders. For this, we will further strengthen our abilities to guarantee that Asian soccer will continue to be clean. "

According to IBIA's Halida Ali, CEO, said: "IBIA is pleased to be able to strengthen his relationship with AFC through this important information sharing cooperation. As IBIA. We aim to protect AFC's ecosystem by utilizing the global customer account activities of members who cover more than $ 300 billion sports betting.

AFC is working on the promotion of high purity, ethics, and fair play in the Asian soccer world, and to work with IBIA to strengthen the ability to monitor and deal with suspicious activities, to operate the Asian soccer world. I am happy to be able to protect from the threat.

AFC and IBIA's MOU is an important step in fighting with eigh t-handed matches in the Asian soccer world, and both organizations create a safe environment for sports, foster the trust of fans, players, and all stakeholders. I'm focusing on that.

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"SBC Summit gets highly evaluated by giants in the game industry

Reading time: 5 minutes

The SBC Summit, which was held in Lisbon, gathered about 25, 000 participants and established its position as an industry representative event.

With the record of the records and extraordinary involvement in the industry, the industry executives blessed them as an unreasonable show, and the Summit was definitely not ashamed of the name of The Greatest Show in Gaming.

Simon Akad, COO of PlayTech, emphasized the impact of his first impression. When we arrived, everyone first said, "Wow". This event is becoming a standard industry. "

Casumo's coo, Tim de Borle, also commented on the remarkable growth of new venues and events. "The hurdle has been raised to a completely new level. It's really pleasant to see it and it's stimulating."

Mr. Tami Barlo w-Maran, Vice President of Bally's Corporation Global Responsible Gaming, acknowledged that he was concerned about the scale of the event, "When he heard that there were 25, 000 participants, When I heard about 25, 000 participants, I thought, "What will I go into?" Good, everything is clean, rich in entertainment, and educational. "

Game Lounge's CEO Richard Dennis emphasized that it was a big topic before the event began. Before the event started, "Do you go to Lisbon? And everyone will go. The center of gravity of our business has moved to Lisbon for the past week. "

Lasmas Soi Mark, the CEO and founder of SBC, commented on this success: "I knew that this event would be a hit! Exhibitors, sponsors, speakers, participants, media, and media. And it was an unforgettable experience to have a wonderful feedback from the Portugal government officials who welcomed us.

Secretary of Pedro Machado Tourism, who visited the event, stated: "SBC Summit 2024, a major international event specialized in Igaming, Betting, and ESPORTS, is a great financial financial in the national economy. I hope the SBC Summit will continue to be overlooked in September 2025.

The theme of the participants is that the number of participants has increased by 70 % and the venue has expanded to an amazing size of 110, 000 square meters.

Maria Hammon, Maria Hammon Marketing Director, praised the organizers careful attention to the details. “Everything was extremely good. Obviously, not a single stone has left unnoticed. ” She added: “I was just shocked. Starting from the moment of receiving badge at the airport and ending with amazing QR codes with a budget laid down in them. I cannot believe in the scale of this event - just a phenomenal scope. The whole industry is buzzing. "

De Borle joked: "You may need GPS to navigate, but, fortunately, he is in the application, and this is great." Acad noted that, despite the growth, the event “also seems more organized. You have not increased the difficulty - you simplified it. ” Gonzalo Perez, General Director of Apuesta Total, also praised the layout: “I like that everything is organized on certain topics - sportsbooks, casinos, affiliates - this greatly facilitates communication, despite the fact that the room is huge.”

The success of the event was also emphasized by the fact that industry representatives praised the caliber and diversity of its participants. The exhibition was attended by delegates from 134 countries, and the coverage of such important regions as Africa, Latin America, North America and Asia expanded.

ペルーから来たペレスは言った： 「これは、私がこれまで参加した展示会の中で、最も多様性に富んだ展示会のひとつです」。アメリカからはるばるやってきたバーロウ＝マランも同様の感想 を述べた。「リスボンの観客は一流だ。私と同じようなことをしている世界中の人たちに会えたし、とてもよかったわ」。彼女は、この大規模なイベントにもかかわらず、 自分が見られている、認められていると感じていると付け加えた： 「どこにいようと、この業界の誰もが参加すべき経験です。皆さんは、人々が歓迎されていると感じ続けて いるのです」。

今年のイベントのエキサイティングな強化点は、アフィリエイト、ペイメント、 Esports 分野に特化した専用のサミットが導入されたことである。これらのサミットでは、業界関係者が深い議論に参加し、新たなトレンドを 探り、急速に進化するこれらの分野での協力を促進するためのユニークなプラットフォームが提供され、イベントはさらに包括的でインパクトのあるものとなった。

Denise commented on the Affiliate Leaders Summit: "This is our first proper exhibition booth, maybe ever." The CEO was also very pleased with the quality and quantity of connections the company made at the event: "We got an incredible number of leads."

OKTO CCO Simon Dorsen also appreciated the more focused approach: "Having the show floor and activities divided by themes and subjects, like payments, helps to get the right people to the right areas."

Zlatko Hrkac, co-founder and CEO of Sofascore, highlighted the benefits of exhibiting at the Affiliate Leaders Summit. The company has been exhibiting at the Affiliate Leaders Summit consistently for the past three years and this time brought more than 20 team members to Lisbon. "For such a big event, it's definitely a good idea to have a dedicated space where affiliates can meet with operators and vice versa. Having a stand makes a big difference when you're trying to make new deals or new partnerships. It feels like a temporary office."

BetBlocker founder and trustee Duncan Garvey praised the Player Protection Zone and the SBC's role in driving initiatives aimed at minimizing harm to players. "The Player Protection Zone is a great initiative that helps to highlight a lot of the social good and harm minimization efforts being made in the sector. It's great to see the tournament organizers getting involved so that these efforts are brought to attention."

A big attraction of the SBC Summit was the impressive conference lineup, with eight stages, led by the Super Stage at the MEO Arena. The sessions left an unforgettable impact on many. Hamon was excited to see his childhood hero Tony Hawk in action, while Barlow-Maran was enthralled by a keynote with Sir Tim Berners-Lee, creator of the World Wide Web. Richard Dennis was also excited to hear legendary goalkeeper Peter Schmeichel share his insights.

The SBC Summit has undergone a major transformation, moving from the traditional SBC Summit Barcelona to the highly anticipated Lisbon location this year. The move was driven by overwhelming industry demand for exhibition space, with exhibitor numbers reaching a record high of 600.

Dorsen commented on the move: "You guys are very experienced and despite it being a new venue, the expertise of the team really shows.

The primary goal of the event was to create a space where the entire industry could come together for a meaningful experience; learn something new, make powerful connections, introduce their brand, or go home with valuable leads.

"We wanted everyone to take away something that really matters to them, and in doing so, show that the SBC Summit is truly the greatest show in gaming."

The SBC Summit will return to Lisbon in 2025, taking place at the Feira Internacional de Lisboa on September 16-18, with an expected attendance of 30, 000.

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